Our Team

Be led by principals who stay in the room.

PICXM was built on thirty years of Washington experience, from the Reagan White House to Capitol Hill to the intersection of government affairs, strategic communications, and cinematic production.

Executive Team

Eight leaders. One bench.

The principals who stay in the room across every PICXM engagement. Government relations, national security, defense, capital strategy, Asia, and creative production, all under one roof, with thirty years of work behind them.

William L. Nixon
WLN

William L. Nixon, Ph.D.

President & Chief Executive Officer

Troy University Ph.D. · NCFOR · DSHEA Alliance · Ensign College

Bill runs PICXM. The brand, the growth, the content, the government affairs—every discipline starts and ends on his calendar. He stood up the National Coalition for Open Roads from a single client conversation into a bipartisan caucus moving federal winter-maintenance policy. Outside the firm he teaches the next class of operators at Ensign College in Salt Lake City.

William L. (Bill) Nixon, Ph.D. leads PICXM as President and Chief Executive Officer, directing the firm's enterprise strategy across brand, growth, content, and government affairs. He began in Washington, D.C., advising global NGOs, coalitions, and public-sector clients on communications strategy and federal engagement, with early work in foreign policy, human rights, and regulatory reform. He currently serves as Executive Director of the National Coalition for Open Roads (NCFOR), where he leads national advocacy to strengthen winter road-maintenance infrastructure. Under his direction, NCFOR has built a bipartisan coalition of state lawmakers, transportation leaders, and industry partners. He is also a senior advisor to the DSHEA Preservation Alliance, where he shapes legislative and communications strategy to protect the Dietary Supplement Health and Education Act. Previously, Bill served as Senior Director of Marketing at a high-growth consumer packaged goods company, where he led national retail expansion, experiential campaigns, and an NIL initiative that generated significant earned-media coverage. He spent nearly a decade in higher education and athletics, serving as Director of Football Operations and adjunct professor at a major university. Bill holds a Ph.D. from the Sorrell College of Business at Troy University. He currently teaches at Ensign College in Salt Lake City, Utah, and has taught at BYU and Southern Virginia University.

Full bio →

William L. Nixon, Ph.D.

President & Chief Executive Officer

Bill runs PICXM as President and CEO. Every brand decision, growth play, content arc, and government-affairs file at the firm runs through his calendar.

He stood up the National Coalition for Open Roads as Executive Director—a bipartisan caucus of state lawmakers, transportation chiefs, and industry sponsors moving federal winter-maintenance reform. He advises the DSHEA Preservation Alliance, protecting the Dietary Supplement Health and Education Act in front of FDA.

Before PICXM he ran national retail expansion as Senior Director of Marketing at a high-growth consumer brand, including an NIL initiative that landed significant earned media. Earlier, nearly a decade in higher education and athletics.

Ph.D. in business from the Sorrell College of Business at Troy University. Currently teaches at Ensign College in Salt Lake City. Has taught at BYU and Southern Virginia University.

← Close
Lisa Williams
LW

Lisa Williams, Ph.D.

Senior Director, Government Relations & International Affairs

U.S. House Foreign Affairs · Hanwha Group · UN Foundation · BYU Ph.D.

Lisa is the partner clients call when the room they need is a foreign ministry, a Senate hearing, or a UN gallery. Fifteen years inside the U.S. House. The first woman to staff-direct the Foreign Affairs Subcommittee on Asia. Three more inside the Hanwha Group at the side of Chairman Kim Seung-yeon.

Dr. Lisa Williams brings more than fifteen years of government experience and deep foreign-affairs expertise to her role at PICXM. She served in the U.S. House of Representatives as Chief of Staff to Congressman Eni F. H. Faleomavaega of American Samoa, and as Professional Staff on the House Committee on Foreign Affairs. She was the first woman to serve as Staff Director for the House Foreign Affairs Subcommittee on Asia, the Pacific, and the Global Environment, with broad jurisdiction over Asia and Central Asia. In that work she advanced U.S. relations across the Asia-Pacific region, built trusted relationships with foreign ministers, ambassadors, and senior diplomats, and led on Agent Orange remediation, unexploded ordnance assistance, the U.S.-India civil nuclear cooperation framework, nonproliferation, international trade and investment, and international religious freedom. She organized landmark visits by foreign heads of state and led Congressional and Staff Delegations across the region. After Congress, she served as an adviser to Chairman Kim Seung-yeon of the Hanwha Group in South Korea, and later worked with senior leadership at the Better World Campaign and the United Nations Foundation. Dr. Williams holds a Ph.D. and M.A. from Brigham Young University and a B.A. from the University of South Carolina.

Full bio →

Lisa Williams, Ph.D.

Senior Director, Government Relations & International Affairs

Lisa spent fifteen years inside the U.S. House of Representatives. She served as Chief of Staff to Congressman Eni F. H. Faleomavaega of American Samoa and as Professional Staff on the House Committee on Foreign Affairs.

She was the first woman to staff-direct the House Foreign Affairs Subcommittee on Asia, the Pacific, and the Global Environment. She led Hill work on Agent Orange remediation, U.S.–India civil nuclear cooperation, nonproliferation, and international religious freedom. She organized landmark visits by foreign heads of state and led Congressional delegations across the Asia-Pacific.

After Congress she crossed into the private sector as advisor to Chairman Kim Seung-yeon at South Korea's Hanwha Group, then worked with senior leadership at the Better World Campaign and the United Nations Foundation.

Ph.D. and M.A. from Brigham Young University. B.A. from the University of South Carolina.

← Close
Chip Andreae
CA

Chip Andreae

Senior Director, National Security & Bipartisan Strategy

Sen. Richard Lugar · Senate Intelligence Cmte. · Bell Pottinger · Georgetown

Chip is the operator clients call when the national security file has to land bipartisan. Thirteen years on the Hill—four on the Senate Intelligence Committee, five as chief of staff to Senator Richard Lugar. He trained newly formed political parties in Bulgaria, Romania, and South Africa, and led a multinational team supporting a DoD classified program from inside Bell Pottinger USA.

Chip Andreae brings decades of experience in U.S. and international politics, national security, and risk management to PICXM. He worked thirteen years on Capitol Hill, including four years with the Senate Select Committee on Intelligence and five years as Chief of Staff to Senator Richard Lugar of Indiana, with key roles in foreign policy, national security, and bipartisan legislative initiatives. Working with the International Republican Institute and the National Democratic Institute, he helped train newly created political parties in Bulgaria, Romania, and South Africa. From 2004 to 2008 he served as CEO of Bell Pottinger USA, leading a multinational team supporting a U.S. Department of Defense classified program based in the Middle East. Since 2005, Andreae has served as co-chairman of Partnership for a Secure America, a nonprofit dedicated to bipartisan foreign policy. He has been a visiting lecturer at Georgetown University's Edmund A. Walsh School of Foreign Service. He holds an M.A. in Government from Georgetown and a B.A. in Political Science and History from Denison University.

Full bio →

Chip Andreae

Senior Director, National Security & Bipartisan Strategy

Chip spent thirteen years on Capitol Hill—four with the Senate Select Committee on Intelligence, five as Chief of Staff to Senator Richard Lugar of Indiana. His Hill portfolio ran foreign policy, national security, and bipartisan legislative work.

With the International Republican Institute and the National Democratic Institute, he trained newly created political parties in Bulgaria, Romania, and South Africa during their democratic transitions. From 2004 to 2008 he served as CEO of Bell Pottinger USA, leading a multinational team supporting a U.S. Department of Defense classified program in the Middle East.

Since 2005 he has co-chaired Partnership for a Secure America, a bipartisan foreign-policy nonprofit. He is a visiting lecturer at Georgetown's Walsh School of Foreign Service.

M.A. in Government from Georgetown University. B.A. in Political Science and History from Denison University.

← Close
Maj. Gen. (Ret.) Timothy R. Larsen
TRL

Maj. Gen. (Ret.) Timothy R. Larsen

Senior Counselor, Defense & National Security

U.S. Marine Corps · Order of the Rising Sun · Naval War College

Tim is the bridge between Marine Corps leadership and the rest of the Washington room. He retired at Major General after running over a billion dollars of community services for the Corps, served on bilateral committees with the Government of Japan, and was decorated with the Order of the Rising Sun by the Emperor of Japan for his work on the U.S.–Japan security alliance.

Maj. Gen. (Ret.) Timothy R. Larsen brings to PICXM a comprehensive understanding of the Department of Defense, operational and strategic planning, and complex joint, combined, and multinational military operations. A career Marine Corps officer who retired at Major General, he held command and staff positions across the tactical, operational, and strategic levels in service headquarters, combatant commands, and multinational organizations. His operational background is matched by deep experience in the Washington interagency arena. Following active duty he entered the Senior Executive Service as Director of Marine Corps Community Services, providing oversight and national-level policy guidance for more than 80 programs across the quality-of-life spectrum, serving more than 200,000 Marines and 400,000 family members. In that role he held fiduciary responsibility for more than $1 billion annually in non-appropriated funds and over $400 million in appropriated funds. Larsen brings extensive international experience in Asia and the Middle East. He has chaired bilateral committees on forward basing and security cooperation, helped negotiate major posture and realignment initiatives, and led large-scale combined-exercise programs. He served as a Research Fellow at the National Institute for Defense Studies in Tokyo, and was awarded the Order of the Rising Sun by the Emperor of Japan for his work strengthening the U.S.–Japan security alliance. He holds an M.A. in international relations from Salve Regina University and a second M.A. in national security and strategic studies from the U.S. Naval War College.

Full bio →

Maj. Gen. (Ret.) Timothy R. Larsen

Senior Counselor, Defense & National Security

Tim is a career U.S. Marine Corps officer who retired at Major General. He held command and staff positions across the tactical, operational, and strategic levels of the Corps in service headquarters, combatant commands, and multinational organizations.

After active duty he entered the Senior Executive Service as Director of Marine Corps Community Services—national-level policy guidance for more than 80 programs serving 200,000 Marines and 400,000 family members, with fiduciary responsibility for over $1 billion annually in non-appropriated funds and over $400 million in appropriated funds.

He chaired bilateral committees on forward basing and security cooperation with the Government of Japan, negotiated major posture and realignment initiatives, and led large-scale combined exercises. Research Fellow at the National Institute for Defense Studies in Tokyo. Decorated with the Order of the Rising Sun by the Emperor of Japan for his work on the U.S.–Japan security alliance.

M.A. in international relations from Salve Regina University. M.A. in national security and strategic studies from the U.S. Naval War College.

← Close
Jozsef Szamosfalvi
JS

Jozsef Szamosfalvi

Managing Director, Capital Strategy & Global Finance

CFA Charterholder · KfW & EU · Georgetown · BYU

Jozsef is the structurer clients call when the deal crosses currencies, jurisdictions, or asset classes. CFA charterholder running a $65M Latin American geothermal facility backed by KfW and the European Union. Prior CFO seats across manufacturing, biofuels, and geospatial intelligence. Co-led a blockchain fintech venture recognized at the 2023 Europe FinTech Awards. Founder of the Hungarian American Institute.

Jozsef Szamosfalvi is a global finance and risk expert specializing in emerging markets, structured trade finance, and infrastructure development. He brings decades of experience in financial structuring, asset-based lending, public-private partnerships, and cross-border transactions, with a career centered on advancing high-impact projects through innovative financing models, particularly in frontier markets and renewable-energy sectors. He currently serves as Fund Manager of the Geothermal Development Facility for Latin America, a $65 million early-stage geothermal risk-mitigation fund supported by KfW and the European Union. Under his leadership, GDF LAC has catalyzed geothermal exploration and development across Latin America by de-risking early-stage investments and accelerating sustainable baseload power solutions. He has spearheaded initiatives to expand capital access for under-banked mid-market firms, including the development of an export-lending program for small businesses in coordination with leading fintech lenders and U.S. government agencies. He co-led the launch of a blockchain-based fintech venture recognized at the 2023 Europe FinTech Awards for its breakthrough in time-lock encryption and trade-finance innovation. His corporate-finance experience includes M&A advisory, fair-market-value assessments, and interim executive roles as acting CFO for multiple portfolio companies. A CFA charterholder and magna cum laude graduate of Brigham Young University with dual degrees in economics and international politics, he has served as an adjunct instructor at Georgetown University's School of Business and taught MBA candidates at the University of Iceland School of Business. He is also the founder of the Hungarian American Institute.

Full bio →

Jozsef Szamosfalvi

Managing Director, Capital Strategy & Global Finance

Jozsef structures capital across emerging markets, frontier economies, and renewable-energy frontiers. Decades of experience in financial structuring, asset-based lending, public-private partnerships, and cross-border transactions.

He runs the Geothermal Development Facility for Latin America as Fund Manager—a $65 million risk-mitigation fund backed by KfW and the European Union that has catalyzed early-stage geothermal exploration across the region.

He co-led the launch of a blockchain fintech venture recognized at the 2023 Europe FinTech Awards for time-lock encryption and trade-finance innovation. He has held interim CFO seats across manufacturing, biofuels, and geospatial intelligence portfolio companies.

CFA charterholder. Magna cum laude graduate of Brigham Young University in economics and international politics. Adjunct instructor at Georgetown University's School of Business. Founder of the Hungarian American Institute.

← Close
B. Joseph Wadsworth
BJW

B. Joseph Wadsworth

Managing Director, Asia & International Markets

Japan Market Entry · Bar Admitted · General Counsel · Cross-Pacific

Joe is the partner clients call when a U.S. company needs Tokyo, a Tokyo company needs the U.S., or the boardroom needs counsel in two languages on the same morning. Diplomat's son raised between K Street and Tokyo. Attorney by training. Partner across the Pacific for two decades.

B. Joseph Wadsworth leads PICXM's Asia and International Markets practice. The son of an influential U.S. diplomat, he grew up between Washington, D.C., Tokyo, and family ranches in Nevada, where he learned Japanese language and culture, developed a deep respect for constitutional liberties, and gained an appreciation for honest physical labor. Those experiences shaped a career at the intersection of law, business, and cross-cultural strategy. After graduating with degrees in agriculture and law, he founded a Japan-entry consulting firm that helped numerous U.S. companies design and execute effective strategies for succeeding in the Japanese marketplace. He later served as General Counsel of a large consumer-goods company in Texas, as a founding partner of a business-legal strategy firm, and as founder and president of a consumer-products company with offices in the United States and Japan. With nearly two decades of experience advising clients and building businesses, he has formed enduring relationships with eminent business and civic leaders on both sides of the Pacific. At PICXM, he helps clients navigate complex Asian markets, align legal and commercial strategies with local expectations, and build durable cross-border partnerships.

Full bio →

B. Joseph Wadsworth

Managing Director, Asia & International Markets

Joe leads PICXM's Asia and International Markets practice. The son of an influential U.S. diplomat, he grew up between Washington, D.C., Tokyo, and family ranches in Nevada, where he learned the Japanese language, developed a deep respect for constitutional liberties, and gained an appreciation for honest physical labor.

Trained as an attorney with prior degrees in agriculture and law, he founded one of the first U.S.–Japan market-entry consulting firms, designing and executing strategies that helped American companies succeed in the Japanese marketplace. He later served as General Counsel of a major Texas consumer-goods company, founding partner of a business-legal strategy firm, and founder and president of a consumer-products company with offices in the U.S. and Japan.

Nearly two decades advising and building businesses on both sides of the Pacific, with enduring relationships among eminent business and civic leaders in Tokyo and Washington.

← Close
Joseph Nixon
JN

Joseph Nixon

Managing Director, Creative & Production

Capitol Hill Premiere · Newsmax Distribution · Hudson Institute · Feature Film DP

Joseph runs PICXM's Creative & Production practice. The campaigns that ship as 30-second spots, branded mini-documentaries, or feature-length films all sit on his calendar. He produced True Iran on a half-million-dollar budget—premiered on Capitol Hill, now in distribution with Newsmax and Iran International—and Qatar: A Dangerous Alliance, which premiered at the Hudson Institute.

Full bio →

Joseph Nixon

Managing Director, Creative & Production

Joseph leads PICXM's Creative & Production practice, owning end-to-end production for the firm's national clients and feature-length work.

He has produced two feature documentaries on roughly half-million-dollar budgets, including True Iran: The Global Jihad, which premiered on Capitol Hill and is now in distribution with Newsmax and Iran International, and Qatar: A Dangerous Alliance, which premiered at the Hudson Institute.

His client portfolio spans C.K. Hutchison, the Salt Lake Chamber of Commerce, Paul Mitchell Schools, BYU Football, Kamaka Air, and the American Kratom Association. He produced Built Brands' Venice Beach guerrilla campaign and Grind Toothpaste's Las Vegas street activation.

He served as Director of Photography on the independent feature Matters of the Heart and as Digital Imaging Technician on The Third Degree. He builds cross-disciplinary teams of designers, editors, and copywriters, runs every creative call directly with the client, and turns brief into delivery on schedule.

← Close
Brady Edholm
BE

Brady Edholm

Managing Director, Emerging Markets & Development Finance

Iraq Development Fund · African Union · BYU · Vlerick Business School

Brady is the operator clients call when capital needs to land inside a post-conflict economy, an emerging market, or a Sharia-compliant structure. He lived and worked in Iraq for nearly five years—Baghdad and Erbil—and ran the portfolio of the Iraq Middle Market Development Fund, which deployed up to $100 million into the Iraqi private sector. Certified Islamic banker. African Union infrastructure-finance contributor.

Full bio →

Brady Edholm

Managing Director, Emerging Markets & Development Finance

Brady is an international development, finance, and business strategy professional with broad global experience and deep expertise in emerging economies. He lived and did business in Iraq, both Baghdad and Erbil, for nearly five years, gaining a rare understanding of how to operate inside post-conflict markets.

Most recently he served as Portfolio Manager of the Iraq Middle Market Development Fund (IMMDF), which has lent between $50 and $100 million into the Iraqi private sector. His earlier work spans development finance consulting, corporate finance, infrastructure finance, and the investment fund industry.

He authored research on Africa's private equity landscape and contributed to reports for the African Union on infrastructure finance.

Brady holds an undergraduate degree in business from Brigham Young University and a graduate degree in international business from Katholieke Universiteit Leuven in Belgium (now Vlerick Business School). He has since studied law and development economics in Washington, D.C., and London. He is a certified Islamic banker in Sharia-compliant financing.

← Close
Build with us

Carry the practice forward with us.

The bench at PICXM is thirty years in the making. Principals stay in the room across every engagement. Six disciplines run on one calendar. Engagements travel from a founder's first sketch to the room where the decision actually gets made.

We hire the writers who can land Bloomberg, the strategists who can move the Hill, the designers who think editorially, and the counsel who can read a foreign minister and a board chair inside the same week. Roles open across strategy, government affairs, content, creative, digital, and international markets. Full-time, part-time, freelance, internship. If the work on this site reads like the work you want to be doing, write us.

Send your resume →

Build the next decade with principals in the room.

Thirty years of work has earned this bench a reputation for staying in the room when the decade-defining decisions get made. That is where we start with you.

Work With Us

Thirty Years of Washington Experience

From the Reagan White House to Capitol Hill to your next strategic challenge, our leadership brings experience that matters.

Schedule A Strategy Meeting →